Senior Manager, Social Media

About the role

We have an exciting opportunity for a creative and enthusiastic self-starter with an in-depth knowledge of football to lead our award-winning social media team. As Senior Manager of Social Media, you will be working within the content team where you will manage the output across the club’s social channels with a focus on driving results. You will create, commission and distribute digital content to 125 million cross platform followers, for England’s most successful football team.  

What will you be doing?

• Work alongside the Director of Creative Content to establish creative best practice across all platforms and produce high performing organic content for the Club’s global fanbase and attract the interest of new audiences.
• Work closely with the Director of Editorial Content on maximising the reach of Liverpool Football Club’s editorial content.
• Manage a team of social media specialists effectively to deal with a busy content schedule and enable them to work efficiently and to their full potential.
• Work closely with the in-house video and graphic teams to create industry leading digital content in-line with the club’s brand framework and tone of voice.
• Devise, develop and deliver social strategies that align with a range of club goals and objectives.
• Grow and maintain a highly engaged social audience.
• Work closely with the insights team to deliver regular reporting around platform and campaign performance to develop our audience understanding.
• Support and optimise partnership ideas/activations and club marketing campaigns.
• Provide regular input into the digital brand identity framework, ensuring it is fit for social purpose.
• React to events on and off the pitch in real-time and offer appropriate input and content across club platforms around protocol situations.
• Liaise with LFC’s international agencies to manage the club’s social accounts to our global fan base, tailoring content for markets and taking advice from them to shape our international strategies.
• Support the development of fan journeys using the Clubs social platforms, promoting and driving traffic to owned and operated platforms.
• Work closely with the marketing campaign team and paid media agency to create coherent plans for paid social media campaigns.
• Stay abreast of the latest social trends, platform tools and emerging platforms to help inform LFC’s social strategies.
• Manage the "Crisp Thinking" social media protection system and work with player care teams and ED&I teams to implement VIP protection across the Men’s, Women’s and Academy social accounts.

Who are we looking for?

To be successful in this role you will have a demonstrable passion, knowledge and interest in football and a desire to be a part of the Liverpool’s future success.

You must understand social media platforms intimately and be able to adapt quickly to changes in how they operate. You will have experience of managing feeds across Facebook, Instagram, Twitter and TikTok, and a track record in creating high performing digital content for these channels.

The ideal candidate will have a data driven approach and use social media analytics tools regularly to research best practice, evaluate performance and adjust content plans based on what audiences responds to.

You will have a good knowledge of the terms and conditions of social media platforms, especially branded content. You will need to be confident to create and deploy efficient workflows using other tools e.g. Canva, OPTA graphics, etc and have a knowledge of video and graphics workflows. You’ll be experienced in social publication systems both native and third party e.g. Sprinklr, Sprout, Hootsuite etc and also live clipping tools such as Grabyo and Tellyo.

We are looking for someone who can demonstrate leadership in a team but is equally comfortable collaborating with other content leads. You will be highly organised with a forward planning attitude, but flexible and calm when reacting to developing stories. You will be confident presenting your ideas to our commercial partners and be skilled at earning the trust and confidence of other colleagues and teams.

Our working environment is fast paced so you will need to be comfortable working in extremely high-pressured environments and have an ability to optimise posting strategy, i.e., audience segmentation and geo posting. Due to the nature of this role, we are looking for somebody who is flexible and willing to work around the football calendar, including weekends where necessary.

It would be beneficial for you to have a good understanding of Liverpool Football Club’s history, heritage, and culture.

Why should you apply?

This is a full-time permanent role working 35 hours per week on a 5 from 7-day basis. Your main base will be our Head Office in Liverpool City Centre which is close to local bars, shops and restaurants and has great views over the river Mersey.

To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.

You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.

We aspire to be the most inclusive club in world football - providing fair and appropriate opportunities to as many people from different backgrounds as possible, being welcoming and meeting their needs as best we can. We are committed to hiring great people representative of a variety of backgrounds, perspectives, and skills, not just because it`s the right thing to do, but because we believe it makes our Club stronger. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.

Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.